In the planet of technology communication has become easier than ever. The planet has now shrunk from a vast populated land to a network of communicating individuals living in a global village. Folks from all over the globe attended closer together and distances have decreased to the extent an individual is only a click away.
In Personal Growth -growing network of individuals a new theory has emerged, the thought of 6 degrees of separation. The idea behind this is that between you and any another person in the world is only a chain no longer than six people. This emphasizes the significance of online communication and the way it has made the world a whole lot smaller.
This can be the power of social media and the developments in online communication. A happening in one portion of the world reaches to the next part in a matter of seconds. Imagine if that news or happening was about you. The significance of this technology may be the ease it provides. Using this tool to your advantage can give you a lot of benefits.
SOCIAL MEDIA brings global fame to your name.
This is your ticket to international level fame. Your organization or your name could possibly be known throughout the globe with millions of followers and fans. Millions of people can access these sites where people arrived at communicate on the net and express their views. Once you step into the world of the social media most of these people become your customers. Your services are merely an individual search away.
Promote your organization or product as a significant product.
This technology provides you access to virtually the whole world and all its inhabitants. They are there to read and share anything that you have to say. This is your chance to establish an image for yourself that “Hey! I’m here to do business” and “I am serious about the product or services that I provide”.
Brings you closer to thousands of people without much effort.
Social media is practically free. If you were to attempt to get in touch with millions of people through physical means you’ll have to make a large amount of investments. This technology may be the way to most efficiently reach out to your potential clients, not only in terms of finances but in terms of time as well.
Gives you feedback on the type of viewer you have.
A fascinating thing about marketing on these social websites is the level of feedback that one could expect. Using social media marketing can certainly educate you about the individuals who are or might be interested in your product or service. Thus giving you a better chance of altering your campaigns to gain improved results. You may find out about the number of people who visit you page, or the ages of people who comment or share your posts, as well as their ethnicities, localities, religion, hobbies and preferences. You educate the world about your product and social media educates you about the individuals who took interest in it. You get to know them personally through the network of social media.
Established an efficient communication channel between you as well as your client.
Your client may have some issue or he might need help or desire to enquire more about your product. Your presence on social media allows you to respond to him on an individual level. This in turn assures the client that you are responsible and instills a sense of trust.
Your company sometimes appears as a person.
Generally people might not prefer to do business with a company or a corporation and would rather work with individuals. This is because a person is real; he’s got a real presence nowadays, he is someone it is possible to relate to, he has feelings, thoughts, and emotions. Having your business on the social media marketing gives it a human personification. It looks more of an individual when compared to a company; someone people can talk to; someone people can reach out to. This creates a comfort zone between the clients as well as your company and produces benefits for both.
Makes you more accessible.
Social media sites make sure your presence round the clock, 7 days a week. You client can easily drop off a message and you will choose to reply as soon as you wish. This strengthens the bond between you and your customer and inspires a feeling of loyalty for your brand. This constant availability cannot be found when dealing with a physical office because of office opening and closing times. This ease for the customers to reach out for you in their time of need can only just be ensured by social media.
Social media marketing levels the playing field.
Whether you’re a multinational company or perhaps a single person start-up, in the world of social media you’re all on the same level. Finances and resources might not make much of an improvement when it comes to social media marketing. What does change lives can be your skill to communicate and attract people and the quality of the merchandise or services that you provide. In the physical world, new start-ups would face immense financial difficulties in trying to promote themselves, as the marketing of giant enterprises would continue steadily to dominate. Social media network offers you a fair playing field showing your true spirit and skill.
You might discover new clients or customers.
While reviewing your feedback of viewers you may begin to see obvious patterns in your organization response. People from a specific region that you might never have thought of are showing a lot of interest in your product are your very best clients. These patterns may also allow you to visit a certain untapped markets that you could exploit. It is possible to swiftly move and utilize the opportunity.
Marketing campaign is easier to manage and cost-effective.
Setting up a social media marketing campaign requires significantly less effort than actually aiming to physically execute you advertising campaign for example putting up banners or advertisements etc. to get you message across. Social media marketing is relatively easy to manage and quite frequently updated.
Your network grows exponentially.
As more people add to your social network, they become the cause for more people to become listed on in. As the people keep adding the rate at which people are added grows using them. And as the tree branches out, so will your business.
People are more receptive to SOCIAL MEDIA MARKETING.
People tend to pay more attention to things on the social media marketing. This is because people feel that compared to mainstream marketing social media does not have any political agenda behind the information or the presence of any big corporation trying to sell their products. It really is just people sharing their knowledge and opinions. Therefore the people tend to pay more attention to social media marketing posts and so are more influenced by them instead of specialized advertisements. People regularly check their social media marketing feeds for posts that their family and friends make, and there you are, right in between all their posts together with your latest news or promotion. The readers are bound to pay attention to what you have tried to communicate and then forward the news with their acquaintances and the message will spread exponentially.